Keyword match is a type of keyword that can control search queries, some of which can trigger ads and others not. For example, with broad match, you can expand the audience that can see your ad. In the opposite direction, if you choose the exact match type, the ad will only show to users who search exactly with the keyword you have selected.

1. WHAT IS KEYWORDS MATCH?

Keyword matching is a form of keyword that can help businesses and advertisers control the user’s searches, which can trigger ads to display.

The control here is reflected in the fact that with broad-match keywords, ads will have more opportunities to appear, through which products and services of businesses will reach more users. through which can develop the brand and develop sales in the best way

Or with the exact match keyword form, if your business is looking to optimize advertising costs, you can choose this form, the exact keywords will help your ads reach the target customers. is the most potential with the lowest cost

Therefore, the wider the keyword match form, the more potential the ad will display, receiving a large amount of user traffic, with the narrower the keyword match form, the ad will show less but the number of impressions marketing is related to user needs

Understanding the different types of keyword match types, your business will easily choose the most suitable keywords for your Google Adwords advertising campaign, then your ads will be guaranteed to be effective. results with the most optimal advertising cost

2. WHAT DOES KEYWORDS MATCH DO?

• • Your business can control which searches your ad can show

• • The potential to display ads is much greater if your business chooses broad match for keywords

• • Based on the selected search terms, your business will be able to track the keyword variations searched and the ads displayed.

• • Businesses can also use negative keyword matching to prevent ads from showing to customers who don’t need them.

• • Finally, depending on your goals and running budget, your business can completely consider setting up a campaign Google Adwords with the most suitable keyword match group

3. TYPES OF KEYWORDS MATCHING

Then this is the default match in how to run Google Adwords ads. When advertising with this type of keyword match, your business’s ad will show before user searches in which the selected keyword contains the ad keyword phrase which can be ranked in any order. Which + with key phrases

With this type of keyword, your ad will also be able to show with close variations of the selected keyword. Broad match for keywords is a way for your business to help your ads show more, thereby driving user traffic to your ads.

For example, with the broad-match keyword “female hats”, when users search for keywords such as: hats for girls, buy hats for women. . ., ads will be enabled to display

B. Principles

How to enter:

Specifically: Translator machine

C. Example

Is the type of keyword that the business’s ad will be displayed when their users search for the exact keyword with the selected advertising keywords or find the exact keyword + additional words before or after the main keyword. this body

With phrase match in ads, Google can also serve ads to close variations of selected ad keywords, or can add additional words before or after those keywords.

When doing advertising with this type of keyword match, your ad will certainly be displayed more, but still ensure that the ad will show to the right customers who are potential for the products, services. service that your business is providing

B. Principles

How to enter:

Specifically: “Translator Machine”

C. Example

This is this type of keyword, the ad will only show when the user they choose searches for exactly with the selected ad keywords, with keyword searches with + additional words before or after, the ad will not displayed

In addition, with this type of ad, your business’s ad will only show with keywords in close variations of the keywords. With this type of keyword match, businesses will optimize advertising costs, helping ads reach the most accurate and potential customers.

B. Principles

How to enter:

Specifically: [Máy phiên dịch]

C. Example

3.4 Negative match

That is, the type of keyword matching that when the user searches for these words, the ad will not show. Usually this keyword match form will be used when you deploy extensive Adwords advertising campaigns, but also want to limit the display to a certain group of keywords that are not from potential customers.

Eg: You choose negative keyword: “free”

Then the user searches for the keyword containing this free phrase, the ad will not be displayed. This way helps to eliminate the display of ads to customers who do not intend to purchase or use services

Negative match when choosing keywords will also divide into many other match types such as:

• • Negative broad match

• • Negative phrase match

• • Negative exact match

For more information click here

Video About Adwords Keyword Match Types

Depending on your budget, goals, and potential customers, when you deploy Adwords campaigns, you can choose ads based on the appropriate Adwords keyword match types to ensure your goals, optimize your budget and direct them. to the maximum efficiency

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